Sanofi-Aventis wanted to make an animated TV commercial but they did not know what the possibilities were, in particular they didn’t know the differences between 2D and 3D animation or what style they wanted. Their main idea was to make a commercial based on a main character (the louse) and the “world” in which he lived.

They gave us some plotlines to follow:

• Sad child at the beginning
• Zoom into a different world then see a scared louse running away from something
• Show that the louse was established in the child’s head
• After the louse dies the girl is happy.
• And the main claim of the Advert: “Now They are running scared!”

You can check out more info about this project in the Making-Of!